Location



Hyperlocal Content and Advertising

Use readers’ GPS coordinates to serve them hyper-local, relevant content and advertisements

Give local advertisers (schools, malls, restaurants) avenues to advertise on your online platforms.

Give readers habit-forming content that they will come back every day for.



Further Reading

Location, Location, Location – driving radical profitability with the most under-utilized tool in publishing

Location and hyper-local analytics are severely under-utilized in India – and can unleash the next generation of digital advertising

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Signal in a sea of noise – why location tells you more about a user’s affluence, political preferences, and lifestyle than anything else

In a diverse and socially segregated India, location is the single most important data-point that you can have about a user

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