Know Thy Reader

Target niche users and understand how to create better content using intelligent analytics

Crack the formula for ensuring that your content does well on each platform, as well as your own website.

Give advertisers options to natively target readers based on their interests and demographics.

Further Reading

Measuring affluence – why maximizing viewership without measuring audience quality is a fool's errand

Use data signals to quantify the affluence levels of your audience will improve your ability to identify and price premium content

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Quantifying thumbstoppers – why measuring things beyond clicks is incredibly important for the next wave of digital products

Measure scroll depth, scroll speed, and active time to understand how you can build the next generation of digital media products

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