Interest Profiling
Target regular users based on their interests
Add interest-targeting to your advertising repertoire
Target users based on what they engage with on your platforms, and begin to bridge the capability gap between you and the Google-Facebook duopoly.
Attract native advertisers that you never could before
Attract interest-focused advertisers that were reluctant to increase their adspend with you in the absence of user-interest data.
Accurate, AI-powered interest targeting
Our AI uses locally relevant models to determine users interests based on their browsing behaviour.
How It Works
AI determines the demographics of logged in users
Our locally relevant models predict the demographics of registered users, based on their name and photo
AI imputes demographics of other users by comparing similarity
We estimate the demographics of anonymous users by comparing their browsing behaviour with that of registered users, and capturing demographic signals
Advertisers target users based on demographic metrics
Advertisers can then target users based on their demographics. For instance, a fashion company for millenial women gets the ability to only target that demographic, instead of also targeting men.
Interest Targeting
- 🗸 Helps you get on par with the duopoly of Google and Facebook
- 🗸 Essential for attracting niche-advertisers
- 🗸 Optimized for local regions in South and South-East Asia