Demographic Targeting
Identify and target relevant demographics
Add demographic-targeting to your advertising repertoire
Target users based on their gender, age, and ethnicity in and add a much needed capability to get on a level-playing field with Google and Facebook.
Attract native advertisers that you never could before
Attract demographic-relevant advertisers that were reluctant to increase their adspend with you in the absence of demographic data.
Accurate, AI-powered demographic targeting
Our AI uses locally relevant models to determine users demographics based on their name, browsing pattern, and profile picture (if available).
How It Works
AI determines the demographics of logged in users
Our locally relevant models predict the demographics of registered users, based on their name and photo
AI imputes demographics of other users by comparing similarity
We estimate the demographics of anonymous users by comparing their browsing behaviour with that of registered users, and capturing demographic signals
Advertisers target users based on demographic metrics
Advertisers can then target users based on their demographics. For instance, a fashion company for millenial women gets the ability to only target that demographic, instead of also targeting men.
Demographic Targeting
- 🗸 Helps you get on par with the duopoly of Google and Facebook
- 🗸 Essential to attract demographically-focused advertisers
- 🗸 Optimized for each local region - including most regions in South and South-East Asia